Undoubtedly, the main motive of a website is to get good traffic. If you own a website, then you need visitors. The more you get visitors the more your chance increases in getting business. You might know that a huge portion of visitors come from different search engines. Therefore, if you want the visitors to land at your domain then you have to concentrate a lot on using HTML tags for SEO as this is the most effective way to attract the audience so far.
HTML tags for SEO explained
The tags are actually a brief extract of HTML coding that helps the search engines to read and understand the whole content in at once. Therefore, if you use those SEO tags in a proper manner then the visibility of your content can be improved in the search results of top search engines. Once you get the visibility, it is easy to grab the audience to land at your website.
Always keep it in mind that the search engine’s crawler does not read the whole content or article rather it concentrates on the HTML tags of the websites. So, here is the importance of SEO tags. If you use them by maintaining a proper criterion then it helps the giant search engines like Google and Bing to categorize your contents in proper categories. The SEO HTML tag determines how your site will perform in terms of coming among the top in search results. Without proper SEO, you are not going to get connected to the audience.
So, let’s explore some important HTML tags that are needed to attract maximum traffic to your website.
Title Tag
The “Title tags” are nothing but the subject of a specific page which is vastly used by various search engines to determine the subject of content so that they can put them to SERPs. In HTML Coding, a title tag can look like this –
<title>Your Catchy Title</title>
Value in SEO
The “Title Tag” is the most important HTML tag for SEO that you cannot just deny. Almost each and every search result you get in Google or Bing is nothing but a Title tag or a derived form of content’s title. However, the present scenario has changed a lot. The importance of a title tag became lesser as the giant search engine Google has shifted to semantic search. Now the search engines do not depend highly on the title tags alone rather they look for other elements of a page too, like the quality of content, its meta description, relevant images and so on.
Meta Description Tag
Meta Description is a short descriptive paragraph about a specific content that comes in the header section of content in HTML format. It is also displayed in a SERP in brief extract after the content’s title and page URL. It generally contains a maximum of 150 to 155 characters. In an HTML coding, it can look like this –
<meta name=”description” content=”your catchy description”>
Value in SEO
The meta description’s value is as close as the title tag. Alike title tags, it also helps the search engines to determine the subject of specific content at the time of SERP listing so that the visitors can understand if this is what they are searching for. Marcus Debaise although, the meta description is not at all a rating factor, still if the given description matches accurately with the topic then it can help your website to get good traffic through clicks.
Header Tag
Another important tag is Header tags that you can use in the heading portion of your content. With HTML coding, a header tag may look like this –
<h1>your most catchy heading</h1>
Value in SEO
The SEO value of the Header tags is somehow less important compared to others. However, it helps search engines to inspect the content in a more convenient way. The way is nothing but to make a structure of your vast content so that the visitors can read only the portion of their interest and not the full topic.
Canonical Tag
It can be a very common situation when someone has different pages with the same content that they opt to read. The Canonical tags help the search engines to prioritize and present the best content on the top result. In HTML it may look like this –
<link href=” URL” rel=” canonical”>
Value in SEO
There are multiple ways a canonical tag can help you for SEO. It not only segregates and chooses the best topic for you rather it gives you the reliability that the content you are reading is not a duplicate one. This feature of canonical tags, indeed, adds some extra value in SEO.
Image Alt tag
An image alt tag enables search engines to identify the description of an image. With HTML coding, it can look like this –
<imgsrc=”URL” alt=”your clear-cut image description”>
Value in SEO
A recent study shows that using images can be very effective in attracting the audience toward your content. You will be surprised to know that as per https://www.forbes.com, 72% of frequent search engine users search for graphics before they make any purchase. Therefore, you can understand that it is one of the natural deciding factors. And most importantly, it not only attracts the audience rather it also helps search engines to understand the images that you have uploaded with the content. Search engines do not have the ability to understand a simple image. So, you need to use an alt tag to make them understand what the picture is about, that is where Alt tags take the lead for SEO.
Conclusion
I hope, now you understand why you need to use tags for a better SEO. It is obvious that using HTML tags may not help you alone to get success. You need to have quality and keywords in the contents as well. But one thing you can’t just deny that even if you want to show your quality contents to the audience then also you need to use tags in order to grab the top position in SERPs.
